n acclaimed strategist, brand and business consultant, Mr. Leke Alder is known for his creative genius. His reputation for re-branding businesses based on ideas conceived from worlds which are apart precedes him. Moreover, his versatility is equally astonishing being all at once a photographer, a designer, an architect, a lawyer, and a writer; in short, a multi-talented polymath, if you ever knew one. He has displayed talent in painting, drawing cartoons, designing furniture, fashion designing, interior décor, and computer programming. The Founder and Principal of Alder Consulting, Nigeria’s leading creative intelligence and ideas organization with offices in Lagos and London, Leke has been consulting for leading companies and governments for the past 17 years.
As the Principal at Alder Consulting, Mr. Alder leads a team of consultants trained to empower top entrepreneurs, CEOs, and government officials with life-changing and transformative strategies and ideas. His significant contribution is seen in his astute introduction of branding as a discipline in Nigeria in 2000 and the creativity with which he sold the concept in seminars.
Mr. Alder’s professional entry into the creative industry began when he made some income cartooning and designing on cardboards and offering business advice to business managers. Called to the Nigerian Bar in 1986, Alder had a brief stint in legal practice, at Wole Lofun and Company for two years before breaking out on his own to market his creative talents. The bravery with which he did this is perhaps connected to his entrepreneurial antecedents as an undergraduate. While in university Alder hosted an art exhibition on writing, painting, and photography that attracted over two thousand people and won for himself recognition by the Guardian Newspaper. He also ran a legal chamber that argued cases for students for a fee. These burnished his experience in creativity and entrepreneurship.
‘Peculiar Cards’, the company he formed upon his resignation from the law firm, was engaged in designing and creating a series of greeting cards. Successful as it was in its own rights, the company became the precursor to Alder Consulting, an ideas and creative firm. It was this advisory firm that eventually provided Leke the launch pad to his present status as a strategy authority.
Mr. Alder leaned on the ‘Heart of Africa’ project to carve a blueprint for solving Nigeria’s problem, a proposition which was incorporated in the NEEDS document under Dr. (Mrs.) Ngozi Okonjo-Iweala. He also conducted an extensive brand research that rated all banks based on their brand standards, and innovatively published the Alder Brand Reporting that became a model for firms. Alder Brand Reporting became a hit and earned the organization highly lucrative patronage with the Nigerian government. Mr. Alder won opportunities to consult on policy formulation for the Federal Government of Nigeria, the Federal Ministries of Information & Communication, Education, Foreign Affairs, and Solid Minerals Development. He also was hired to do branding jobs for the country’s foreign embassies.
He forged partnership with brand experts abroad to establish a Non-Governmental Organization (NGO) in London to promote Nigeria’s image amongst professionals. He also set up ‘Mind the Gap’ as a training seminar for CEOs, General Managers and Company Executives in Nigeria and London. Burning with passion to transform Nigeria, he collaborated with the federal government to train about two thousand civil servants for free. His efforts subsequently did earn him rewards in the form of his appointment by the Federal Government to the Board of Nigeria Extractive Industries Transparency Initiative (NEITI).
Alder’s writing talents are also thriving as can be appreciated in his interest to communicate strategies through publishing. This has led to several profitable world class and rigorously researched publications. The commercial success of his books encouraged Alder to establish Alder International through which his intellectual products, including notebook line, greeting cards line, and other products are marketed. Like his other talents, his intellectual prowess has also been recognized. He enjoys some slots at the Pan-Atlantic University as a guest lecturer at the School of Media & Communications (SMC), as well as at the university’s Entrepreneurial Development School (EDS). The Nigerian Bar Association and Women in Management & Business (WimBiz) engage his services too, and so does the Platform Conference, where he serves as a guest speaker.
Mr. Alder has served on several boards including the Board of Tenders Committee and the Communications Committee, which he chaired, after four years of service on the Board. He was also a member of the Steering Committee for the World Economic Forum on Africa, held in Nigeria, and the Chairman, Sub-Committee on Media, Host Broadcasting & Advertising. He serves as a member of the organizing committee of the Nigeria Economic Summit Group (NESG) and a member of the Board of Trustees of Day Waterman College. He has served as a panelist at the Annual Africa Business Conferences of the Harvard Business School, the Wharton Business School, and the Kellogg School of Management. He was a speaker at the Financial ADFocus Conference, South Africa and the Leadership Forum in Ghana.